What to Look for and Avoid When Hiring Brand Design Expert
Hiring the proper brand de velopment agency is crucial for creating a distinctive and effective brand. However, not all agencies or consultants fulfil their claims. At 5RV Digital , Birmingham's premier brand identity agency, we've seen businesses fall into costly traps by ignoring red flags during the hiring process. This book explains the warning flags to look for and how to select partners who share your objectives , whether you need brand strategy consulting , or bespoke branding packages for startups. Absence of a clear process or strategy A recognised brand design specialist will use a disciplined approach to discovery, research, and execution. Beware of agencies who leap right into design without: Conducting audience or competitive analysis. Defining your brand's core beliefs, mission, and unique selling points (USP). Collaborating with brand strategy consulting teams to match graphics to business objectives . Red Flag: Agency p...